Consequently, you learn to set up communication and marketing strategies that satisfy these needs, distinguishes you from competitors and make you market leader. As a Marketing Management student you gradually transform into a marketing expert with experience in an international environment. Within the study programme Marketing Management you specialize from day one in marketing related topics.
In year one, you dive into the basics of the marketing process and online marketing. You do research on consumer behaviour and get input on scientific economic research and business.
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On top of that. In the second year, you deepen your marketing knowledge with subjects like brand management, digital marketing, and marketing controlling. You get a good insight into practice by means of a number of projects. The main project in year two is the StartUp Factory. Within the StartUp Factory, you work together with students from different study programmes.
You choose between four types of projects like setting up your own start-up company, or working on creative solutions for problems of real companies. Each kind of StartUp Factory gives you the opportunity to work on your creativity, and to learn more about communication with people from different backgrounds and different fields.
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Thus, in this year you get more background on the specifics of marketing, but you also work on cooperating with professionals from other backgrounds through the StartUp Factory. In the first semester of year three, you do a work placement in a company and industry of your choice. As a future professional, you apply yourself for this work placement allowing you to already practice your application skills for the future.
During the work placement you deepen your knowledge in the real business world.
The work placement can be completed in a country of your choice. In the second semester of year three, you deepen your knowledge in a specific theme within a minor programme. The minor programme provides you with the opportunity to acquire knowledge in another field then your major. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our partner universities all over the world.
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Doing your minor abroad at one of our partner universities abroad allows you to acquire further language skills and experience a new culture. In the seventh semester you follow further marketing related subjects.
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Moreover, you have the opportunity to specialize by means of electives like sports or event marketing. In the final semester you do another work placement and work on a practical problem within a company. You report the solutions to this practical problem in your final product: the graduation report. Once having concluded this final part of the study programme, you are rewarded with the internationally recognized degree Bachelor of Science.
Your personal development is key to us. Together you discuss study results and any problems you might face, whether they be personal or study-related. During your internship and the graduation phase you will be guided by a lecturer. The following pages describe both the curriculum of and the philosophy behind the International Marketing Management Specialization IMM.
The Institute for International Marketing Management is committed to prepare its students for the challenges of business in the 21st century.
IMM stands for committed, state-of-the art research and dedicated teaching. You will get to know a determined yet caring faculty, which is supported by numerous external professors from the US, Great Britain and other countries. The following information will give you a clear understanding of what the IMM Specialization has to offer. Graduates of this programme are qualified to perform cross-sector specialist and management tasks in nationally and internationally-active companies.
The degree also provides access to the higher levels of German public administration. The degree programme consists of a foundation course taught in the first semester and a specialist stage in the second semester. Teaching will focus on working with case studies to practice the application of theoretical knowledge in a practical setting. Students who have gained less than ECTS in their first degree must acquire the missing credits by completing an internship.
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In addition to a comprehensive Business Administration training, the degree teaches analysis, problem-solving and implementation skills. The interactive nature of all the individual modules taught in English enables students to hone their language skills and prepare for a career in an international context. Applicants with a degree from a German university: Please, apply through our platform which for technical reasons is only available in German. Applicants with a degree from an university abroad: Students with a Non-German Bachelor degree apply at uni-assist e.
All information on the offered modules and lectures can be found on the online campus management system Campus4u. All regulations, forms and documents can be found in your faculty site. Student Counselling Service. Department of Business and Economics Prof.